Our Story

Since the start of Design4Change in 2010, the studio has become a hub of passionate artists, project managers, and marketers. We are driven to help your brand make an impact. We work with clients in a variety of industries, but we will always have a soft spot for high-tech startups. In addition, we believe in giving back to the community - whenever possible.

We're here to create an intelligent dialogue, and build relationships with diverse groups of people. When marketing meets community, inspiration and ideas go further.


Our Approach 

We believe in building meaningful brands that stand the test of time. We’re here to create compelling dialogue between you and your audience. In order to create meaningful brands that people care about, we tend to do things a little bit differently. 

Emotional branding is part of our DNA at Design4Change. We use Archetypes, Universals, and Lovemarks to create a deeper connection between the businesses we serve and the customers they hold.

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Archetypes 

We borrow a page or two from Carl Jung – developing an archetypal identity for your brand, that speaks to the heart. When you tap into your consumer's deepest ambitions and aspirations, they begin to identify with you.

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Universals

In this day and age, your consumer relates to your product and services in ways that go well beyond your offering. This means you need to start connecting with them at their level, and achieve a lasting competitive advantage.

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Lovemarks

Developed by Kevin Roberts of Saatchi & Saatchi, Lovemarks create connections with people using emotional communication. We adopt the three ingredients of Lovemarks to enhance your customer's experience with your brand.

 
 

To learn more about Emotional Branding, read our White Paper here.