Mission
The Imperial Group has been serving funeral homes in Western Canada for over 100 years. Their strong values in preserving relationships with their clients has led to them becoming one of the largest independent funeral supply companies in Western Canada. 

The Imperial Group came to Design4Change to refine their well-established brand while helping to continue to achieve their core purpose, “to honour life”, in a tasteful and approachable manner. 

Approach
Imperial Group worked with Design4Change to design, layout, photograph and categorize their products into a easy-to-read, customizable product guide. Additionally, Design4Change modernized Imperial’s logo while maintaining key elements that make it recognizable to their stakeholders. 

Results
The Imperial Group utilized their refined brand to honour their relationships with partners and clients in promotional pieces. The materials developed by Design4Change gave Imperial the ability to better showcase their products and values to clients. 

 
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