Shameless Lawyer or Brilliant Marketer?
Better Call Saul. The words just kind of roll off your tongue. Catchy, memorable, pleasing to say. All of these sentiments are hallmarks of a remarkable brand. I just can’t stop thinking about Jimmy McGill, as each week on AMC we are treated to a further taste of his transformation into Saul Goodman (impeccably played by the indelible Bob Odenkirk), now in season 2 as a pseudo sequel (prequel?) to the incredible, Breaking Bad. If you haven’t watched Breaking Bad, stop reading now, find it on Netflix, see you in about 62 hours.
Quirky yet poignant, Better Call Saul can be considered as a legal drama, dark comedy, or even an introspective telling of the rise and fall of ego and hubris; one man’s struggle to find acceptance from those closest to him, and ultimately within himself. Jimmy McGill is undoubtedly a lawyer and so, this show can possibly be considered as a legal drama. But I posit that more than anything, it’s foundation is based in Marketing.
While watching Jimmy McGill become and embody Saul Goodman, we are exposed to concepts of influence and persuasion (ethics), outcomes and results (ROI), outreach and client acquisition (various forms of advertising placement - billboards, commercials, bus benches), and relationship management.
While I started watching this show because of my love of Breaking Bad and a desire to consume more of the stories and extraneous happenings, I have been surprised and delighted how often it is causing me to reflect and explore marketing themes. And time and again I am reminded that marketing holds undeniable relevance to any field, discipline or business function. Marketing transcends vocation. As we witness the slow transformation of Jimmy to Saul, we are forced to reflect that he is a better lawyer because he is a talented marketer. (Ethical violations not-with-standing, certainly an article for another day…).
So hopefully there is learning here for business owners and entrepreneurs that regardless of business type, marketing literacy is truly necessary to achieve growth. And if you need shady legal advice… Better Call Saul!