Understanding Your Personal Brand Can Make You More Successful

Up close and personal with a D4C copywriter


Calm down, I’m not going to get that personal. I just want to share my hopes, dreams, goals, and aspirations with you all in a short blog post.

For those of you who give a shit about a random blogger’s life and stuck around - you probably want to know the point of this blog. I want to define my brand and convince you to do the same.

Cool? Cool.

I’m the type of person who wants a singular brand, which is a brand in itself. That’s the cool thing about humans; most of us don’t define a brand and then try to mould ourselves into that cookie cutter shape. Instead, we have a personality which then defines our brand.

So let’s get started.

Hi, my name is Emily Bartlett and I am a workaholic.

Hi Emily.

I am the co-founder of a business, co-president of an academic club, copywriter at Design4Change, student, daughter, sister, friend, avid first-dater, and I get inspired by people-watching.

Sometimes I’m afraid I spread myself too thin and do poor work in some of these titles, but I trust my co-parts to splash some metaphoric water in my face when this is the case.

Speed round.

My music taste is that of a 45-year-old man. Tragically Hip, Pink Floyd, Roger Waters, R.E.M.? Let’s hear it.

My food taste is that of a three-year-old. Turkey sandwiches (the cheap stuff), lunchables, and chocolate milk? Yup.

I want to move to New York when I’m older. Or Vancouver, or Toronto, maybe Boston.

My biggest pet peeve is when people dislike what they are doing with their life and have no intention of changing it.

My second pet peeve is when people think they can shed light on a certain topic and automatically change other people. Like when people try to get others to change what they are doing with their lives, thinking it will make them happier. (Yes, I am my own pet peeve).

I love Steve Jobs. ‘Nuff said.

So what does this all mean for my brand?

Re-reading what I have already written, my brand tells me that I am still figuring out who I am as a professional, friend, and person - and I love this. I don’t want to be one person. I don’t want to be five different people either, but monotoned personalities don’t keep people intrigued. Again, all part of my brand.

I have my own brand that people recognize and, for the most part, are okay with.

This is why this blog passed D4C’s three-eyed-review-before-finalizing rule with the word “shit” in it. Your brand, whether it’s defined or not, makes you you.

Why should you define your brand?

Defining your brand makes you aware of who you are, where you’re going, and how you’re going to get there.

So define your brand, or at least realize you have one, to push yourself to where you want to go.

Part of branding is aspirational. Being aware of your aspirations and the track you’re on to get there is so important. One day, I want to own a company that is known. When I say known, I mean I want it to be comparable to Apple or Disney.

This is what Design4Change brands as The Ruler. I want to be a prestige professional and wouldn’t say I’m there yet, but that part of me is growing. I understand this aspiration and where I’m at with this goal. Because of this, I think I have a better chance of accomplishing it.

Final point. The right hook. The finale…

Your personal brand shapes your business’s brand. This isn’t only for businesses where you’re the centre of all transactions like psychologists, performers, and doctors. This is for each and every business. Your personality goes into your work whether you like it or not.

Be aware of that point in life. Make sure your workplace appreciates your brand and takes advantage of your abilities that you bring to the table. Unless I’m just being my second biggest pet peeve right now, you do you.


Emily Bartlett1 Comment