Mobile Friendly Websites, Who Needs ‘Em?
Title says it all, who needs ‘em? Answer: Everyone! Mobile is so big that it’s not even a trend anymore. It’s a must have. We did some research and made a list of our favourite mobile-related statistics. Here are a few:
Mobile Internet usage is projected to overtake desktop Internet usage by 2014. If the majority of page views come from mobile devices, it only makes sense to have a mobile-compatible site. (Source)
It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone! This means that people care about their mobile device, and use it more often than their wallet! If people care so much about a little device, it must be worth using, right? (Source)
70% of all mobile searches result in action within 1 hour. Now thats effective! People are searching on their device as they go so you need to make sure your information is short and sweet but informative at the same time. You want that action to be your register ringing. (Source)
91% of Americans have their mobile device within reach 24/7. And Canada isn’t far behind. Having trouble getting a message to your audience? Might as well utilize the device they use most. (Source)
71% of mobile browsers expect web pages to load as quickly or fast than web pages on their desktop computers. There are high expectation for mobile sites. So what? Why do these stats matter? If harnessed properly, a mobile site can positively affect your business and your bottom line. Here are a few ways to mobilize your website: (Source)
1) Make Sure You Fit
Responsive Web Design provides optimal viewing of your landing page by recognizing your device and its screen size. It will resize your content to fit any device. This can all be managed through your CMS which will allow you to choose which responsive theme suits your business best. With responsive design, your page’s proportions stay true, no matter what device they’re viewed on.
Tip: One of our favourite theme sites is Themeforest. There’s a lot of options to choose from (both free and paid) and they release one free theme a month.
2) Make Sure You Fill
There are certain file types that work on mobile devices and then others that slow the page load or simply do not show up. Use .jpg for your images because they’re the smallest file size with the best quality. They can be resized with responsive web design and will always show up on your landing page. Don’t use Flash, PNG-24, or any complex plug-ins that complicate the web page. This will slow your page’s load time and deter viewers from going through your site.
Tip: To be safe, use Alt Text for all your images. This will provide a description of the image in case it doesn’t show up.
3) Make Sure You Explain
Just because you have less room doesn’t mean you have to sacrifice important content. Use fonts that people can read – nothing too small – and say what you have to! Copy should be simple and to the point so viewers don’t have to strain over reading a lot of text on a smaller screen. A landing page should be able to relay the same message no matter the screen size.
Tip: Less is more. Clear and concise messaging is the key to great copy.
4) Make Sure You Answer
Lets go back for a second, remember earlier when we said 70% of all mobile searches result in action within 1 hour? Well, help viewers support this statistic! Call To Action (CTA) buttons are important so viewers can convert with ease. These buttons can lead to other pages, sign-up forms, a check out page (if your landing page is a store), or your address. Another cool thing about CTAs on mobile devices is click-to-call capabilities. This means someone can click on your phone number from your landing page and call you straight from their mobile device. This encourages conversation… and sales!
Tip: Place your CTAs appropriately on your site so your audience can’t miss them. They should be featured prominently (i.e. above the fold or in a bold colour) so they can be acted on!
5) Make Sure You Test
This should go without saying, but we’ll say it anyways — Test your landing pages! Test on different screen sizes, test each page on your site, and test using different search engines. Web pages can look different when you look at them in Safari vs. Google Chrome, Firefox, etc. Finally, A/B tests are one of the most important things for any marketing effort. Test different landing page designs. Move your CTA around, change the layout, add copy, etc. See what gets the most interaction and then stick with it.
Tip: If you’ve never done A/B testing before, start with little experiments that can be easily managed. Some examples of tests you can run are: placement of your CTAs, effectiveness of headings, usability of buttons or forms, etc.
That’s it! You now know why mobile sites are so important and what to do when creating one. Now go for it! You don’t want to miss out on this mobile marketing frenzy.